One would think that the buyers for Saks, Neiman and Bloomingdales would have heard that 40 is the new 30 (ten years after 30 was the new 20).
But their dress selection does not suggest such.
During a brick and mortar excursion for the guest of a wedding style dilemma, I was struck at how the high end department stores offered two types of cocktail dresses: frumpy or slutty. (Honestly, the same could be said for their bathing suit collections.) One would think grandmothers and their teen granddaughters are their only demographic. It leads me to ask: who’s looking out for the urban professional woman in her late 30s/early 40s who works out, has a good (but not absurd) budget for clothes and an excellent sense of style?
Apparently those buyers shop for boutiques.
My goal is certainly to look amazing at this wedding, not ridiculous. The so-called flirty styles are garments I would look askance at a 20-something for wearing. (Just to clarify, I’m not a prude. I believe in flaunting assets. I just don’t believe in flaunting all the assets at one time, except in the privacy of your own space.) On the other end of the spectrum, heavy lace, too much adornment and not enough skin exposure are the dominant features of most available dresses. I struck out at Saks. I tried on one subpar dress at Bloomingdales. I had luck only at Neiman Marcus and even then, the only designer who had remotely appropriate dresses was DVF, which I’m thankful for, but I was hoping for better variety.
I made the best of it. I broke my rules to try different styles. As you have seen the pictorial evidence of, I tried strapless. I tried a maxi dress. I tried this horrible flowy dress pictured here that is best described as the female version of something Hugh Hefner would wear (in other words, it felt like boudoir attire). I could only envision myself wearing it with feathered slides, surrounded by heavy velvet couches and drapes, maybe a whip in hand. It’s a dress for “entertaining” at home, not a dress to wear to a wedding. But I’m determined to leave my comfort zone with increasing frequency moving forward, and you don’t know how you are going to react until you try something new.
As you have now read, I’m struggling between two dresses, the poppy flower shift and the black lace shift. The black lace is more forgiving of those pesky trouble zones and has an elegance that is timeless and could be worn in three seasons. Plus it has this totally edgy zipper all the way down the v-shaped back to give it a departure from funeral garb. The poppy is happy and colorful and exudes a retro vibe. But would I only wear it once so as not to hear “here comes Chelsea in her poppy dress again.”
Needing to sleep on the decision before making a purchase, I return this morning for another round of trying on these two options. I’ll be equipped with the correct underpinnings, the right shoes, and most importantly, the invaluable input of my trusted social media advisers.