In January and July of each year, SimplySoles holds its three-week Jubilee sale. A gambler’s sale, the way it works is the first week, select items are 30% off, the second week they are 40% off and the third week, remaining items are between 50-80% off. It’s a great way to score an investment shoe at Nine West prices, unless of course, you are cursed with the ever-so-common size 8 foot like I am, in which case your dream shoe is almost always sold out by the third week.
Usually my approach to Jubilee is to roll the dice the first week of the sale under the premise that if the item(s) I covet is still available the second week, then it was meant to be. Rarely do I risk the third week, though in January I did wait and scored the Stuart Weitzman Tango for a mere $67.00.
My friend Adrienne is more daring than I am. She waits until the last week and more often than not, ends up with shoes by Bettye Muller, Butter and Dana Davis at highway robbery prices. But this July’s sale, her patience paid off greater than normal dividends. In fact, she said she feels like she’s stealing shoes from Kassie by getting the deals that she got.
The catch is that Adrienne can afford to wait. She has a size 11 foot.
By her own observation, many of the shoes she picked up in this week’s haul were the last remaining shoe of that style. Thus they were marked down the entire 80%. She didn’t have to worry (like I do) about the little “1 remaining!” alert next to the sale price because of her confidence that not a lot of other size 11s are out there competing with her. As such, on Tuesday, the beginning of the third week of Jubilee, she bought six pairs of shoes. The original price of all would have totaled $1062.00. But when you calculate the sale price and subtract the $50 “sole saver reward” she used, her total came to $242. That’s over $800 in savings!
So next time you large-footed friends of mine lament your shoe size, I’m going to remind you of Adrienne and the benefit of sales that us average-footed women never get near. I would posture that savings like this is worth the few hundred water ski jokes you’ve had to endure over time.